In this article on Advertising Age, there is speculation that the poor box office is a result of the ‘Halo Effect’ (ie: Too many people buying and playing Halo to go see a movie).
I disagree. Let’s look at the three big mediums creating entertainment that are fighting for movie-goers time.
Movie Theaters:
- Turn around […]
Hollywoods Box Office Drop - is it really the Halo Effect?
October 16th, 2007 · No Comments
Tags: Teh Hotness