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For the past couple of years, I’ve been preaching about Burst and what it’s doing to consumption and creation of modern media, be it books, comics, television, web, music or any other media.

Most of my preaching was tied to my work at Nokia, and thus, was kept in board rooms and under wraps. Ultimately, Burst was at the core of what I wanted to do with Shadow-Born and Mike Smith’s interpretation in a fishing game gave birth to Creatures of the Deep (trust me, it’s a fishing mobile game you’ll need to play!)

Mobile Games, and the process of rethinking a traditionally 15-120 minute experince (playing a video game) into a 15 second - 10 minute experience (playing a mobile game) was at the root of my thinking on Burst and ultimately let to the concept of Cubicle Corps (my eternally incomplete side-project)

Burst became a part of my jargon and slipped into a few of my blog posts, most notably my top 5 comics of 2006 - where Warren Ellis’ Fell applied the Burst ideas to comic books.

Warren recently posted a Burst Culture call-to-arms for creators to take the opportunities that are available online and to adapt their creative processes for Burst consumption and the blogosphere exploded.

Since the board rooms and buzz words are a little slow to catch on, ‘Burst’ will circle the new media world, will be on the cover of Wired in Spring 2008 (they’ll have it on the ‘wired’ list next issue though, Business 2.0 in the Summer of 2008.

I personally believe that while the web is the perfect home for Burst Media, it will work it’s way into every media and is already doing so.

Fell does it in comics. [adult swim] shows and Family Guy work high speed humor and pacing changes into every show and dominate the television animation world. Beck’s albums and videos and their remixing culture is a great example in music. Chuck Palaniuk’s “Haunted”, which is a collection of short stories tied together into a novel taps into the same vein in novels.

Burst isn’t just short - although most people will think that’s all it takes, in reality it’s a lot more. Burst is surprising, ever changing and eternally on hairpin turns. Well executed burst keeps you guessing and repeatedly rewards you in new ways. Burst is Handbananna raping the neighbour. Burst is another messed-up murder in Snowtown. Burst is randomly jumping into fences, and then it being old news 1 week later.

In a world where A.D.D. is the norm, we don’t have any choice but to go with Burst if we hope to get our work in front of people.

I’m going to step off the podium now, go change my babies diaper and go to bed. Tonight I will have nightmares of Disney execs discussing adding burst to the next Pixar film.

Warren Ellis just unleashed a monster.